Search Engine Optimization Course

1. Introduction to SEO

Topics:

• What is SEO?

• Why SEO is Important

• How Search Engines Work

• Types of SEO: On-page, Off-page, Technical, Local

Explanation:
This module gives you a strong foundation by explaining how search engines like Google crawl, index, and rank content — and how SEO helps improve organic visibility.

2. Keyword Research

Topics:

• What Are Keywords?

• Types of Keywords (Short-tail, Long-tail, LSI)

• Keyword Research Tools: Google Keyword Planner, Ubersuggest, SEMrush, Ahrefs

• Search Intent Understanding

• Competitor Keyword Analysis

Explanation:
Learn how to find the right keywords your target audience is searching for. Keywords are the backbone of any SEO strategy, and this module helps you build data-driven SEO plans.

3. On-Page SEO

Topics:

• Title Tags, Meta Descriptions, Header Tags

• Keyword Placement & Density

• Image Optimization (Alt Tags, Compression)

• URL Structure and Internal Linking

• Mobile Responsiveness & Page Speed

• Content Optimization & Readability

Explanation:
This module teaches you how to optimize your content and website pages so that search engines can understand them better and rank them higher.

4. Off-Page SEO

Topics:

• What is Backlinking?

• Types of Links: DoFollow vs NoFollow

• Link Building Strategies (Guest Posting, Outreach, Forums)

• Social Bookmarking & Directory Submissions

• Influencer and Brand Mentions

Explanation:
Off-page SEO helps increase your site’s authority through high-quality backlinks. You’ll learn ethical link-building practices to boost rankings without penalties.

5. Technical SEO

Topics:

• Site Architecture & Crawlability

• XML Sitemap and Robots.txt

• Canonical Tags

• Structured Data (Schema Markup)

• 404 Errors, Redirection (301, 302)

• Core Web Vitals & Page Speed Optimization

Explanation:
Technical SEO ensures that search engines can easily crawl and index your website. You’ll learn how to fix backend issues that may affect your rankings.

6. Local SEO

Topics:

• Google Business Profile Optimization

• Local Citations and NAP Consistency

• Local Keywords & Content

• Reviews and Reputation Management

• Google Map Rankings

Explanation:
This module focuses on strategies for local businesses to appear in local search results and Google Maps. Ideal for brick-and-mortar businesses.

7. Content Strategy for SEO

Topics:

• Content Planning & Calendar

• Blog Writing & Optimization

• Evergreen vs Trending Content

• Using FAQs, How-To Guides, and Listicles

• Voice Search Optimization

Explanation:
Learn how to create SEO-friendly content that drives traffic. You’ll also understand how to structure blog posts for better engagement and ranking.

8. SEO Tools and Platforms

Tools Covered:

• Google Search Console

• Google Analytics

• Ubersuggest

• SEMrush / Ahrefs

• Screaming Frog SEO Spider

• Yoast SEO / RankMath (for WordPress)

Explanation:
These tools help you audit, track, and improve your website’s SEO performance. Learn how to analyze reports, fix issues, and measure ROI.

9. SEO Auditing

Topics:

• How to Perform a Full Website SEO Audit

• Analyzing Traffic, Backlinks, Content, Speed

• Finding & Fixing Errors

• Creating SEO Reports for Clients

Explanation:
Auditing helps identify SEO problems and find growth opportunities. This module prepares you to work as an SEO freelancer or consultant.

10. SEO for E-commerce Websites

Topics:

• Product Page Optimization

• SEO for Product Titles and Descriptions

• Structured Data for Products

• Handling Out-of-Stock and Variants

• Category Pages Optimization

Explanation:
Special focus on eCommerce SEO to help boost sales through better visibility of products and categories on search engines.

11. Algorithm Updates & SEO Trends

Topics:

• Google’s Core Algorithm Updates

• Penalty Recovery Techniques

• E-E-A-T (Experience, Expertise, Authority, Trust)

• SEO for AI & Voice Search

• Mobile-first and Zero-click Searches

Explanation:
SEO is constantly evolving. Learn to adapt to new updates and trends that can affect your ranking and website traffic.

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