Advanced Ecommerce Marketing Course: Complete Guide & Insights

1. Introduction to Ecommerce Marketing Course & Online Business Models

Topics Covered:

What is E-commerce?

Types of E-commerce (B2B, B2C, C2C, D2C)

Dropshipping vs Own Inventory

E-commerce Trends in India and Globally

Explanation:
This foundational module explains how ecommerce marketing course works, different business models, and which one is best for your goals.

2. Setting Up an Online Store

Topics Covered:

Choosing a Platform (Shopify, WooCommerce, Wix, etc.)

Domain & Hosting Setup

Product Listing and Category Structure

Payment Gateway & Logistics Integration

Explanation:
Learn to build your own e-commerce store using user-friendly platforms. No coding needed. You’ll also learn how to list products professionally and manage payments/delivery.

3. Product Research & Sourcing

Topics Covered:

Finding Winning Products

Supplier Research (Alibaba, IndiaMart)

Private Labeling vs Reselling

Inventory & Cost Management

Explanation:
Find in-demand products that sell and how to source them profitably. This module includes how to price, source, and calculate profit margins.

4. E-commerce SEO (Search Engine Optimization)

Topics Covered:

Keyword Research for Products

On-page SEO (Titles, Meta, Product Descriptions)

Schema Markup for Products

Technical SEO for Ecommerce marketing course

Explanation:
SEO helps your product pages rank higher on Google and drive organic traffic. You’ll learn optimization techniques specific to e-commerce sites.

5. Google Ads for E-commerce

Topics Covered:

Google Shopping Ads

Search & Display Ads for Products

Dynamic Remarketing

Conversion Tracking & ROI Optimization

Explanation:
Learn how to set up paid ads to promote your products directly in Google search results and boost sales with smart targeting.

6. Facebook & Instagram Ads for E-commerce

Topics Covered:

Product Catalogue Setup

Dynamic Product Ads (DPA)

Audience Targeting (Cold, Warm, Lookalike)

Scaling Campaigns

Explanation:
This module teaches how to use Meta Ads to drive traffic to your online store and retarget visitors with personalized product ads.

7. Email Marketing for E-commerce

Topics Covered:

Welcome Sequences & Abandoned Cart Emails

Promotional Campaigns

Tools: Mailchimp, Klaviyo, Omnisend

List Building and Segmentation

Explanation:
Email helps you recover lost sales and build loyalty. You’ll learn to automate emails based on user behavior and boost repeat sales.

8. WhatsApp & SMS Marketing

Topics Covered:

Building a Customer List

Sending Promotions & Broadcasts

Tools & Automation

Compliance & Best Practices

Explanation:
Use direct channels like WhatsApp and SMS to engage with customers, send offers, and recover abandoned carts.

9. Selling on Marketplaces: Amazon, Flipkart, Meesho, etc.

Topics Covered:

Seller Account Setup

Product Listing Optimization

Sponsored Ads Management

Order Fulfilment & Ratings

Explanation:
Learn how to launch and scale on major Indian marketplaces. Understand listing strategies, PPC ads, inventory management, and customer service.

10. Influencer & Affiliate Marketing for E-commerce

Topics Covered:

Collaborating with Niche Influencers

Running Affiliate Programs

UGC (User Generated Content)

Tracking & Payout Models

Explanation:
Use influencer partnerships and affiliate networks to grow reach and credibility, especially on platforms like Instagram and YouTube.

11. Analytics & Conversion Rate Optimization (CRO)

Topics Covered:

Google Analytics & Facebook Pixel

User Behavior Tracking (Hotjar)

A/B Testing Product Pages

Funnel Optimization

Explanation:
Learn how to measure user actions and improve store performance with CRO techniques to increase sales without increasing ad spend.

12. Order & Inventory Management

Topics Covered:

Tools for Managing Stock

Handling Returns and Refunds

Logistics Solutions (Shiprocket, Delhivery)

Customer Experience Management

Explanation:
Efficient inventory and logistics ensure a smooth post-sale process. Learn how to fulfill orders quickly and manage customer satisfaction.

13. Building Brand Loyalty & Retention

Topics Covered:

Loyalty Programs & Rewards

Customer Feedback Loops

Personalization in Marketing

Creating Repeat Buyers

Explanation:
Building long-term customer relationships helps reduce your cost per sale and increase lifetime value (LTV) of each customer.