Start Your Performance Marketing Journey in 30 Days
Learn Paid Ads with Live Campaigns & Real Results
Performance Marketing Course - 1 Month Intensive Program
Performance Marketing focuses on measurable results, leads, sales, app installs, conversions, and ROI. In this course, students learn how to plan, launch, optimize, and scale paid advertising campaigns across Google, Meta, and marketplaces, using data, analytics, and AI tools.
Master Paid Ads, Funnels & ROI-Driven Growth
Duration: 1 Month (4 Weeks)
Mode: 100% Practical + Live Campaigns
Outcome: Job-Ready Performance Marketer / Freelance Ads Specialist
Week 1: Performance Marketing Fundamentals
Introduction to Performance Marketing
Difference between Branding vs Performance Ads
Understanding customer funnels (TOFU, MOFU, BOFU)
Key metrics: CPC, CPA, CTR, ROAS, LTV
Audience psychology & intent-based targeting
AI in Performance Marketing (overview)
Practical Training:
✔ Funnel planning for a real business
✔ KPI & budget planning worksheet
Week 2: Google Ads Mastery
Google Ads ecosystem overview
Search Ads: keywords, match types, bidding
Conversion tracking setup
Google Shopping & Performance Max
Display & YouTube Ads basics
AI bidding & automation strategies
Practical Training:
✔ Live Google Ads account setup
✔ Search & Performance Max campaign launch
✔ Conversion tracking implementation
Week 3: Meta Ads (Facebook & Instagram)
Meta Business Manager setup
Campaign objectives & structure
Audience targeting (Interest, Lookalike, Custom)
Creative strategy & ad psychology
AI creatives & copywriting
Retargeting & funnel ads
Practical Training:
✔ Live Meta Ads campaign
✔ Audience & creative testing
✔ Retargeting setup
Week 4: Optimization, Analytics & Scaling
Performance analysis & optimization
A/B testing strategies
Budget scaling techniques
Funnel optimization & CRO
Google Analytics 4 for ads tracking
AI tools for performance insights
Practical Training:
✔ Campaign optimization report
✔ Scaling strategy plan
Bonus Modules + Live Capstone Project +Certification & Career Outcomes
Bonus
WhatsApp & Lead Form Ads
Landing Page Optimization (CRO basics)
AI tools for ads & analytics
Client reporting & dashboards
Project
Run ads for a real business / brand
Optimize campaigns in real-time
Present final performance report
Certification & Career Outcomes
Performance Marketing Certification by Digitpixel
Job & interview preparation
Freelancing & agency roadmap
Client pitching templates
WHO + WHAT + WHY ?
Who Should Join This Course?
Students | Job Seekers | Entrepreneurs | Freelancers | Marketing Professionals
What are the Career Opportunities After Course?
Performance Marketing Executive
Google Ads Specialist
Meta Ads Expert
Freelance Media Buyer
Growth Marketer
Why Learn Performance Marketing at Digitpixel?
✔ 100% Practical Training
✔ Live Campaigns & Real Budgets
✔ AI-Driven Advertising Approach
✔ Industry-Experienced Trainers
✔ Career & Business Support