Ecommerce Marketing Course by Digitpixel Learn to Scale Online Stores with AI & Performance Marketing
Become job-ready or scale your own ecommerce brand with industry-driven training, AI-powered strategies, and hands-on live campaigns led by experts with 15+ years of real ecommerce experience.
AI Ecommerce Marketing Course -3 Months Intensive Program
Duration: 3 Months (12 Weeks)
Format: 100% Practical + Live Projects + AI Tools
Outcome: Job-Ready / Business-Ready Ecommerce Marketer
Module 1: Ecommerce & Digital Business Fundamentals
Ecommerce ecosystem overview
Business models: B2C, B2B, D2C, Dropshipping
Indian & global ecommerce trends
Customer journey & buying psychology
Profit models & margins
Role of AI in modern ecommerce
Practical Work:
✔ Niche selection & market research
✔ Competitor analysis
Module 2: AI Fundamentals for Ecommerce Marketing
Basics of AI, ML & Generative AI
AI applications in ecommerce marketing
Prompt engineering for marketers
AI-powered planning & automation
Practical Work:
✔ AI prompts for product, ads & content
✔ AI marketing workflow creation
Module 3: Product & Market Research Using AI
AI-based product discovery
Demand & trend analysis
Keyword & buyer intent research
Price & competitor benchmarking
Practical Work:
✔ Winning product validation report
✔ AI-driven niche analysis
Module 4: Ecommerce Website & Store Setup
Shopify store setup (step-by-step)
WooCommerce basics
Payment gateway & logistics setup
Conversion-focused store design
Mobile & checkout optimization
Practical Work:
✔ Live Shopify store creation
✔ Payment & shipping integration
Module 5: Marketplace Mastery (Amazon, Flipkart, Meesho)
Seller account setup & compliance
Product listing optimization using AI
SEO-friendly titles, bullets & images
Inventory & order management
Practical Work:
✔ AI-optimized product listing
✔ Marketplace dashboard handling
Module 6: AI Ecommerce SEO
Ecommerce SEO fundamentals
AI keyword research & clustering
Product & category page SEO
Technical SEO for ecommerce
AI content strategy for SEO
Practical Work:
✔ Ecommerce SEO audit
✔ AI-written SEO product pages
Module 7: AI Content Creation & Branding
AI product descriptions that convert
High-impact ad copywriting
AI blogs & landing page content
Brand voice & consistency using AI
Practical Work:
✔ AI product descriptions
✔ Ad creatives content creation
Module 8: Ecommerce Performance Marketing (Paid Ads)
Google Ads (Search, Shopping, Performance Max)
Meta Ads (Facebook & Instagram)
Amazon Ads overview
AI-based targeting & budget optimization
Practical Work:
✔ Live ad campaign setup
✔ AI-optimized ad creatives
Module 9: Conversion Rate Optimization (CRO)
Ecommerce funnels & user behavior
Product page & checkout optimization
Heatmaps & analytics insights
AI-driven CRO techniques
Practical Work:
✔ CRO audit report
✔ Conversion improvement strategy
Module 10: AI Email, WhatsApp & Retention Marketing
Email automation for ecommerce
Cart abandonment & re-engagement
WhatsApp marketing strategies
AI personalization & segmentation
Practical Work:
✔ Automated email funnel
✔ WhatsApp automation setup
Module 11: Analytics, Automation & AI Tools Stack
Google Analytics 4 for ecommerce
Sales & conversion tracking
AI performance insights
Chatbots & workflow automation
CRM & AI integration
Practical Work:
✔ Analytics dashboard
✔ AI chatbot & automation workflow
Module 12: Career, Freelancing & Live Capstone Project
Ecommerce career opportunities
Freelancing & agency model
Client pitching & reporting
Portfolio & resume creation
Real ecommerce project execution
Final Project Deliverables:
✔ Live Ecommerce Store / Marketplace Project
✔ Paid Ads Campaign
✔ AI Automation Setup
✔ Professional Portfolio
Certification & Outcomes
AI Ecommerce Marketing Certification by Digitpixel
Job assistance & interview preparation
Freelancing & business mentorship
Lifetime community access
This Course is Perfect For:
Students | Job Seekers | Entrepreneurs | Store Owners | Working Professionals